Cassie Kellner (00:03.501)
All right. In three, two, one. Welcome to the Bloom Effect. I'm your host, Cassie Kellner, and we're back. We've been on vacation, by the way. For those of you that are serious listeners, we took a little seasonal break. We're back. We're officially back and we're kicking this thing off with Dr. Sable Staller. Sable, welcome.
Sable (00:27.448)
Thank you. So happy to be here again.
Cassie Kellner (00:30.06)
Again, right? Okay, so Sable and I have a story to tell. This wasn't, we weren't gonna tell this story because it wasn't supposed to happen, but it did. And so Sable lives in New York in Manhattan. Shout out Upper East Side Ortho. I live in Connecticut. And so when we do podcasts together, this is our second one, we do it in person, right? And so the podcast studio that I rent.
Sable (00:46.306)
Yes.
Cassie Kellner (00:59.678)
which is like gorgeous by the way is one's in one's in midtown my look I'm already gonna mess it up we're not surprised one's in midtown one's in Soho yeah am I messing this up okay and we I rented one in Midtown and Sable went to Midtown but I went to Soho
Sable (01:05.109)
It's beautiful.
Sable (01:14.082)
Yep. No, that's perfect.
Cassie Kellner (01:24.56)
And the Canada fires were were deep in on the East Coast, right? And so there was a lot of like extra traffic in New York. And we missed our podcast. So you are catching us remotely. We did hang out. We did.
Sable (01:31.128)
Yeah.
Sable (01:35.254)
A ton, like triple.
Sable (01:42.21)
Yes. But it's okay. We had so much fun. You had some crazy Soho stories. I don't know if anyone has been to Canal Street here. It's like an iconic street for selling handbags, but you saw some crazy stuff.
Cassie Kellner (01:51.856)
It did.
Cassie Kellner (02:00.037)
Listen, like, okay, so I'm just gonna tell it because it's so funny. So I end up on Canal Street. I've never been to Canal Street. I know about Canal Street. G like listeners, if you've ever been to Canal Street, like you can like relate. But it was bananas. Also, I should have gotten a Gucci Persh while I was there. Like, let's get real. But I didn't because I was like, my gosh, I missed this, you know? I've never seen anything like it, Sable. Like I couldn't even walk.
Sable (02:17.432)
Should have.
Sable (02:26.21)
Yeah, that's insane. I didn't realize how popular it was. I think all the tourists were just on Canal Street at that exact moment.
Cassie Kellner (02:34.501)
I couldn't get a taxi to go to you. I had to like walk a few blocks to get out of the chaos. I also I told you the story, but this is a crazy one. Also, in the middle of the intersection, while the light was red, there was a police officer who was like waiting on traffic in a an explorer SUV. There's two police officers. And I watched a man who was in the back of the car getting arrested.
Like he had handcuffs. I watched him slither through the back seat, like the back window out of the car. And then two police officers jump out of the car and like throw him down and get him back into the car because he's legitimately trying to escape.
Sable (03:23.672)
Did he go, I forget, like head first out of the window or feet first, head first? That's insane.
Cassie Kellner (03:26.296)
Yeah. Head first. Head first. And like people were like, whoa, is that cause there were so many people that they were like, whoa, he's getting out. And then like people were laughing because like he actually got out of the car.
Sable (03:34.583)
Yeah.
Sable (03:41.174)
Yeah, I feel like if it wasn't a busy street he may have actually gotten away.
Cassie Kellner (03:45.124)
Right? He took off like re he like, this is it, I'm free and he wasn't
Sable (03:49.944)
This is my moment. Yeah. I'm happy I'm happ he at least he tried. You should drop the footage 'cause didn't you get well you got like the tail end of it.
Cassie Kellner (03:54.819)
I know.
At the very end, I was like a full Karen because I could not stop laughing. Like they obviously got him back and he was fine, but like even the officers couldn't believe that he slithered out, like legitimately got out. He was not a small man. I don't know. Anyway, it I was living a real true New York moment. and then we met and had drinks.
Sable (04:11.381)
Yeah. Yeah.
Sable (04:21.247)
Yeah, you really did. And
It was great. You got to see Soho House. It was amazing. Yeah.
Cassie Kellner (04:28.708)
Listen, can we talk about that too? Because like I walked in, I was like, be cool, be cool. Like I saw you scan something all exclusive. And then we sat down. Thank God you told me that you're not allowed to take photos because I would have been just straight paparazzi in there. I it was just like, I was like, who am I am I gonna see a real house? Like, who am I gonna see?
Sable (04:46.483)
Yes, yes.
Sable (04:53.075)
Maybe. Yeah. I wish we saw someone famous. but
Cassie Kellner (04:55.448)
I know. And maybe there were famous people. We just I just didn't see them.
Sable (05:00.159)
Yeah, I think probably. We just didn't it's hard to tell sometimes. And everyone's we we said this, everyone's kinda looking at each other there like like sizing each other up. Yeah, like who are you?
Cassie Kellner (05:03.641)
Yeah.
Totally. Who are you? What do you do? And also we are very tall women. So when we walk in, there's like power there, which I like love, you know. and so they're like, who are these girls? Like who, you know, it anyway, it was a day. And then we had the most fabulous dinner with cauliflower covered in talkies, let's get real, all the things. And we were supposed to do our pod and we didn't, but we're here.
Sable (05:13.367)
Yeah.
Yeah, people always stare.
Sable (05:29.077)
Yes.
Sable (05:35.145)
No, we made it. Absolutely. A lot of things. A lot to catch up on.
Cassie Kellner (05:35.384)
And we've got things to talk about. Like big things. Okay. So okay, so let's start with a few things.
I have to talk about your live 'cause I was on your live.
Sable (05:49.877)
Yes, my Taylor's foot live the best day ever.
Cassie Kellner (05:51.032)
Okay. This is tell me tell me tell everyone about this.
Sable (05:58.752)
Okay, so backstory. The week that Taylor Swift gets married, I hurt my knee in tennis and I like cannot walk. I'm Ubering to work. I'm like scootering around the office. And so she gets married that Friday. I get home from work that Thursday and I see a tent is up at MSG. And I live on the same, like the same street as MSG, so I can see it see everything. And so I made a video just being like, my gosh, I think Taylor Swift's
wedding rehearsal is happening right now. This is crazy. And I posted it on Instagram. And then I woke up and all these like I gained it was either a hundred followers or a thousand. I think a hundred. And I was like, people are into this. And so then I text my best friend and she and I was there was a bigger tent up when I woke up and I'm like, my God, Taylor Swift and Travis Kelsey's wedding is happening today, right outside my apartment. Yes. And I'm like, I can't walk. I might as well live stream this.
Cassie Kellner (06:51.706)
Like this is real.
Sable (06:57.549)
and so I went live at like noon and put videos out every everywhere just being like, follow me on Instagram, Braces by Sable, and just live stream the whole thing. You couldn't see anything. You could just see the tent where people were arriving. But I think it it gained so much traction because people didn't really believe that she was actually getting married to MSG. And even when we were watching it happen and watching cars come in and drop people off, people like still didn't believe it.
Cassie Kellner (07:18.992)
Sure.
Sable (07:27.317)
So it just created this insane thing, and so many people watched. It was really cool.
Cassie Kellner (07:33.528)
Okay, so I watched. and I was like waiting, right? And then I I wasn't because like I had to go to sleep. But it was so incredible. And you know, I that I think that leads back to your absolute brilliance when it comes to social. We talked about this in the first pod. So those of you who have not listened to the first podcast, do yourself a favor and find that. because we really do talk about social media being a super crazy awful.
Sable (07:36.237)
Yes.
Yes.
Cassie Kellner (08:02.571)
authentic on social all the things. And I think you you talked about this so beautifully on the first podcast too about how you're like, hey, you don't have to go out and buy all the fancy things. Like you it doesn't it doesn't have to be this big massive production.
Sable (08:23.595)
No, absolutely not. social media should be easy. it doesn't need to be all these different lights you've never seen before and don't know where to buy, and all this fancy equipment, all these fancy microphones. You really just need your phone and good lighting, whether you're sitting in front of a window and something to prop your phone off off of. So I think like for me for that live, I literally took my iPad, put it I leaned it up against my window with a blanket underneath in case it fell.
And I pressed go for the live. Like, we're not work we don't have to work with all these fan this fancy equipment. and I'm just so passionate about trying to make social media easy, especially for doctors who are busy and don't really know where to start. It should be easy and attainable for everyone. and so just trying to show people that that it's not scary and you can do some crazy things. You can tape your phone up if you need to, anything to make the content that you want to make.
Cassie Kellner (09:21.999)
Totally. It's it's really interesting. Like and you d you talk about it so well too, about how just being able to do these things simply with a phone and not having and investing all this money or investing money in individuals to be able to go in and make your edits or, you know, like understanding the algorithm is the algorithm, let's get real. Like that thing is crazy. But
Sable (09:50.806)
Yeah.
Cassie Kellner (09:51.416)
You actually put out content, that's like the easiest part. You just the actually have to show up. Think about all the things that we're watching that are not Hollywood production.
Sable (10:04.884)
Yeah, absolutely. And people love like the real raw versions. I love watching videos of people just talking to me about their lives or their day. I'm like, this is fascinating. and so being able to do stuff like that, you don't need these this big production. and you also I think just breaking down the barrier to show how easy it actually is and just getting past that hump of like, okay, this is exactly what I do. Now I can go do this and I can go make it my own, is like the biggest hurdle, especially when
Cassie Kellner (10:12.686)
Right.
Sable (10:34.272)
You're a doctor, you have a family, you have a busy life and you're you wanna do something, but sitting down in like a quiet space and actually trying to figure something out can be so hard sometimes. And so once you can get over that hurdle, it makes it makes it so easy.
Cassie Kellner (10:46.734)
Mm.
Totally. You know, I think it's interesting too, as you're saying this, like just from a social media perspective, people start social media accounts or they're like, I only have 300 views. And I heard this, I think Gary V was probably the he's so crazy, but I follow him and I I I actually love him. but he talks about like, listen, y think about yourself getting on a stage and talking to 300 people. Like you're still hitting.
Sable (11:17.514)
Yeah, yeah, that's so many people.
Cassie Kellner (11:20.057)
You're still hitting 300 individuals because you just because you didn't get 6,000, 10,000, 2,000, like you're still resonating with someone. And like you can always pivot. I think that's also the beauty in social, is that you can kind of pivot. And so that kind of brings me to the question. I'm also so curious. You are an orthodontist, a damn good orthodontist. You are
Sable (11:45.259)
Yeah.
Sable (11:48.712)
Thank you.
Cassie Kellner (11:49.228)
An influencer, let's get real. You live that influencer life, right? I'm sure that makes you uncomfortable, but you are, you are. And so like where do you draw the line? Are is th was there a line? And then you were like, screw it, there is no line. Like what did that look like?
Sable (11:54.356)
I'll take it.
Sable (12:05.92)
Yeah, I think well, I think the beauty of it is yeah, you can always move the goalpost, you can always change the line, you can always go too far and then bring it back. It's it's whatever you want it to be. I started out when I was in residency, and so I f I really was just posting braces content because the Bentis was going viral at the time, and I'm like, I this is a niche that I have that I could like talk about. and then when I graduated residency, I was in Puerto Rico with my mom.
Cassie Kellner (12:25.4)
Yeah.
Sable (12:34.86)
And I Raising Canes was going really viral at that moment for the sauce that they have. It's delicious, but it's like sodium warning out through the roof, but so good. and it was I saw a video of a cup of raisin cane sauce and someone dicking or dipping a chicken finger in. And I was like, I want to make a video doing that. And I remember being like, should I post this? It's not braces content. And then I remember just being like,
No one I know is really on this app yet. Like I can post whatever I want. So I posted that video to a fun sound of me just dump or dump my gosh, I can't talk today. Clip that part, sorry. I posted a video of me just dunking the chicken finger in sauce. And it got so many views. I gained like 20,000 followers from it. And me and my mom were just on vacation. Like, what is happening right now? And so that was kind of the first moment where I was like, I don't have to post.
Cassie Kellner (13:15.428)
Okay.
Sable (13:32.906)
just braces content. I can do funny, funny videos or I can share more about my life. And then from there, I feel like I slowly started to add more things about my life, whether it was on vacation or with my boyfriend or just things I've learned as an orthodontist, like on the back end that maybe patients don't see and student loans. So the Raising Canes video and then the Taylor Swift live, which was almost six years later, five years later,
Cassie Kellner (13:45.55)
Yeah.
Sable (14:02.305)
gave me a huge bump in followers on Instagram. It went from like 9,000 to now 25,000, which is a huge deal on Instagram because it is so hard to grow on there. And I I think I only l I lost less than a thousand from the live, which is so cool because all these people came for the Taylor Swift wedding and then they stayed for me and my content. And I think that's so cool. and but I would not have been able to do that if I hadn't put in the time and effort
Cassie Kellner (14:10.735)
Huge Yeah.
Cassie Kellner (14:23.161)
For you. Yeah.
Sable (14:31.326)
all these years, I was almost ready for that moment to be like, Okay, now how do I show these new people who I am, what my day looks like, how I can help them and why they should stay and watch. Yeah.
Cassie Kellner (14:37.657)
Yes.
Cassie Kellner (14:41.881)
Yeah. Yeah. You know what's wild too is like we talk about like the balance. I am finding for me, I'm losing a little bit of my balance when it comes to my social. because it's hard for me to be a business owner, have a social media account, and have a personal social media account. So it's I'm s it's starting to kind of all blend and be muddy. And I think it's that's okay.
Sable (15:07.851)
Yeah.
Cassie Kellner (15:11.311)
I'm starting to kind of be less mm, I won't say less business Cassie, but I'm both business Cassie, mom and wife Cassie, all in the same in my Bloom with Cassie account now. I've kind of shifted and it's actually been really fun and freeing almost to show all sides. and that brings me to the trust factor.
Because you, we talked about this at dinner, people know about you before you come into your practice. Like you are getting how many new patients are you getting just based on your socials?
Sable (15:54.324)
Yeah, so I mean it really started to take off this last January. I think I walked into the office and at the end of the month we had 15 new patients from just TikTok alone, just saying, they found me on TikTok. And then every month since it's been basically the same, some months more. And it's just so crazy that I feel like market marketing, especially people in marketing tell you like, you can't track TikTok. you don't get patients from TikTok. And
I'm over here like living proof. No, like they're all over there. Like, get on TikTok and start teaching people or just showing them who you are as a person and as a doctor. And they will come see you because it's so nice. I feel like when you go to a doctor, you don't know what to expect. I just went to a doctor and I had no idea, I knew nothing about him, and it made me nervous. And before people come see me, if they find me online, they've already watched my videos.
They already maybe have watched a video where they're gonna ask a question because it relates to them. They already know about me. They know I'm a a good person, a nice person. They know I'll sit down and talk to them and answer all their questions. And I feel like that is the biggest barrier with healthcare is you patients are scared they're not gonna have that experience. And so if you can just break that down before they get there, and then you've already won and it's a super easy console. It's a super easy relationship moving forward.
Cassie Kellner (17:08.207)
Worse.
Sable (17:19.209)
Because they want to know about your life, they want to update you on theirs, and they trust you with their care.
Cassie Kellner (17:25.975)
It's really wild. I think, you know, they they know about you prior to coming in. They already the trust is there. They've been watching behind the scenes. And then all of a sudden it's like, okay, we're ready to go. And like there's no, you're just talking about treatment at this point. You know, you you almost almost have a relationship before they walk in, which is like such a actually foreign thing to think about. Ten years ago, we could have not, we couldn't have said that.
Sable (17:55.36)
No, absolutely not. Like when I was in dental school, this was not this was not even talked about. No one ever talked about this. It was not a thing at all. Like is it's so forward foreign. And so I think once you once it happens to you once, you really it kind of is like, this is so nice. It was such a pleasant experience. This person almost cares about you and you also care about them.
Cassie Kellner (18:18.827)
Yeah.
Sable (18:20.623)
And just to almost have like the relationship is a little bit different. You don't have to be friends. I feel like everyone that comes in kind of respects that almost, but you can become friends. But there's still a line there of like, okay, like doctor patient, but I it just makes it so so nice to come to work and and people tr trust you when they get there. They're not you're not trying to explain to them.
Cassie Kellner (18:30.425)
Sure.
Sable (18:46.025)
that you know what you're doing. You're more just explaining to them how you're gonna give them the best care. And so I think it really reframes, especially for dentists and orthodontists, that can happen a lot with, you know, maybe sometimes we get a bad rap that we're just trying to like sell you on something and that's not usually not the case ever. so it's more just about how can we give you the best care now versus trying to explain why you may know something or why this is the best option. Yeah.
Cassie Kellner (18:47.759)
Mm-hmm.
Cassie Kellner (18:56.511)
Mm.
Cassie Kellner (19:02.489)
Yeah.
Cassie Kellner (19:14.285)
Yeah, it's so true. Can okay, can we talk about this algorithm? Like, is it algorithm? Is it luck? Like you've grown on these platforms. Is it authenticity? Is it trust? What what is it?
Sable (19:21.203)
Yeah, yes, it's tough.
Sable (19:31.913)
Yeah, I will well, I will say the algorithm is here to humble you. It is here to just it is not yeah, it's not here to make you feel good. And if it does, it's just waiting to just knock you right on your feet or on your yeah. Yes. Yeah. So I and also if you're posting on TikTok and Instagram, I know there are other platforms, so just focusing on those two, they're both so different.
Cassie Kellner (19:37.153)
It's so true. It is so true.
Cassie Kellner (19:47.181)
Yep, ups and downs. It's like ups and downs. It's bananas.
Sable (20:01.12)
Where I'll have a video do 100,000 views on Instagram and then I'll have it do 600 views on TikTok because the people consuming the content are also different age demographics at the end of the day. There are way younger people on TikTok. and they're, I would say the age demographic on Instagram is a little bit older, just in general. And so things perform so differently. you have to just really study your content, study other people.
Cassie Kellner (20:11.119)
Yeah.
Cassie Kellner (20:20.047)
Sure. Yep.
Sable (20:30.173)
Other creators' content that you like, try to emulate it. You're allowed to take their ideas. If you feel awkward about that, just say the video was inspired by them and tag them. it's not that deep at the end of the day. It's really not. and just knowing that you have to keep going, every time that I felt like I needed to give up on social media, something really cool happened where I either made a cool connection or
Cassie Kellner (20:40.079)
Mm. Yeah. Yeah.
Sable (20:56.755)
A video really took off and I gained followers and new friends or new patients. And so every time you're about to give up on there, I feel like you're rewarded. And I feel like it's almost a good life lesson. I feel like I've learned through social media is to just keep going because you literally never know what's gonna happen the next day. That Taylor Swift live like changed my life on Instagram, as crazy as that may seem. And
It like wouldn't have happened if I gave up or if I was just sitting there, like, Whoa is me, I can't walk. I was like, No, let's do something, you know? So
Cassie Kellner (21:31.658)
gosh, it's so true. It's really I I'm I'm fascinated by it, truly. Just marketing in general, branding, marketing, socials, all of it. Like it's just, it's, I think the the creative side in me like really nerds out on this stuff. I don't teach it. I don't want to teach it, but I love it. And I I'm I'm so fascinated. And I do think that there's so much still to learn.
Sable (21:38.74)
Yeah.
Sable (21:48.415)
Yeah.
Cassie Kellner (22:00.64)
I would say, and I'm curious how you feel of for people who are nervous, like just start.
Sable (22:02.432)
Yeah.
Sable (22:06.847)
Yeah, just start. If you're nervous, just yeah, just create a profile and then come back to it in a week and then be like, okay, what video like just pick a video, make it. You can do it on private first, but you just need to, you need to start. If I went back, if we go look at my first videos, they are so cringy. But I keep them up because you know what? Well, like that's it's they're so cringy. And you know what? I no shame. And I feel like, you know.
Cassie Kellner (22:07.927)
Just show up.
Cassie Kellner (22:16.014)
I know.
Cassie Kellner (22:28.751)
Mortally.
Cassie Kellner (22:32.493)
Mind who
Sable (22:35.806)
If you're worried about your colleagues like making fun of you or not or not thinking that you're qualified by making content, that's just not true. If they are also posting, they are not gonna think that of you. and if they aren't posting, who cares? Okay it's not their journey. Yeah.
Cassie Kellner (22:49.859)
But and if they do, yeah. Like, no. Who cares? Like truly, I don't know. Maybe Sable, because I swear to you, I hit 40 and I was just like, you know what? Just just do all the things. Like throw everything at the wall. Let's see what sticks. And like this is its own journey. And I don't know. I just feel like I think people sh have to be showing up.
Sable (23:05.119)
Yeah.
Cassie Kellner (23:19.189)
In this way. And I have a niece. She's in her 20s. I'm telling you right now, that girl's not going to anyone's website. She's going straight to their socials. She went to apply to a position and she's like, yeah, I looked on their social media. It looks like they're so much fun. She didn't go to the website. I go, Well, and I asked her because I was so shocked. And she works in Ortho. And I was like, Did you go to their website? And she's like, No.
Sable (23:27.304)
Yeah, no.
Yeah.
Sable (23:38.046)
Yes.
Sable (23:47.858)
Yeah, is that crazy? Yes.
Cassie Kellner (23:48.919)
It's like it's wild. So your your website and your socials better emulate one another. Like you can't have really good socials with a horrible website and you can't have a horrible website and really like you just you can't do it.
Sable (24:06.087)
No, and I I always I ask people too to do this thought exercise. Like, go through and see, okay, if you're going to check out a restaurant or a doctor, how do you what steps do you take to be like to finally be like, I'm gonna see this person? And then I want you to ask someone younger than you, someone older than you. Every single person is gonna have such a different answer. But as they get younger, they are going, their answer is going to include a lot more social media.
Cassie Kellner (24:15.607)
Hm
Cassie Kellner (24:27.807)
Sable (24:34.92)
They may not even Google. They probably won't even look at the website. The doctor I saw didn't even look at the website before I went. I feel like my age, 33 and younger, is kind of on that cusp of just fully being on social media. And so I think it's a good exercise because I do think a lot of offices are so focused on their website looking good, which it does. But at the same time, I would say I care way less about your website and more on your social media of just seeing who I'm going to see in the office.
Sure, I wanna know that they're credentialed and people trust them, but I I that's how I personally feel when I'm going to someone, I'm checking Instagram, I'm checking TikTok, I'm checking certain things like that, which sounds crazy, but it's just the truth. And so if you're gonna pay someone like thirty dollar thirty thousand dollars to make your website and pay them monthly, I would just I would think it hard about who your demographic is and who you're trying to reach because it could really it
Cassie Kellner (25:17.167)
Totally. No.
Sable (25:34.218)
Could be maybe you don't need to be spending that much and putting money elsewhere or learning more social media yourself and not spending all of that money.
Cassie Kellner (25:36.559)
Absolutely.
Cassie Kellner (25:41.943)
Absolutely. That okay, back to what you said about the restaurant. Like if you're going somewhere, immediately I'm going to Instagram. Without a date. Without a doubt. It's Instagram.
Sable (25:46.985)
Yes.
Sable (25:50.46)
Absolutely. Every every single yep. I usually I actually go to TikTok first now and then I go to Instagram to look at any photos that I wanna see. but yes, I don't ever go to the website and I maybe if I wanna look at the menu, but I usually just will look at photos and videos.
Cassie Kellner (26:03.182)
Mm.
Cassie Kellner (26:07.222)
Me too. I want to see pictures of of the food. It's my gosh, it's bananas. Okay. All right. We're gonna switch gears here. Are you ready? We're gonna talk about disc. Okay. All right, here we go. Everybody know, as everybody listening, if you do not know this, in 2020, the world was a dumpster fire. I was a a clinical cons a clinical systems consultant at the time.
Sable (26:10.047)
Yes, yes.
Sable (26:18.233)
yes, so excited.
Cassie Kellner (26:34.51)
working for a large consulting orthodontic consulting firm. And in 2020, I realized via Zoom I was a consultant slash therapist. And I have no business, no business being a therapist, but people needed more connection. Everyone was incredibly disconnected. The world was on fire. And I found I needed to find something more that I could like.
Get to the root of what was happening in practices so people could speak the same language. Went down a rabbit hole, and here comes disc. There are many behavior assessments that you guys can take out there. This is my all-time favorite because I think it's so incredibly simple. so Sable and I talked about disc on our last pod, and we actually had her take a disc assessment.
Sable (27:19.667)
Yes.
Cassie Kellner (27:25.526)
And we're gonna talk about where she landed. Okay, so we have we have four. We have four styles. We have disc D dominance, I influence, S, steadiness, and C is for conscientiousness. Sable, where did you land?
Sable (27:38.844)
I yes. Through and through.
Cassie Kellner (27:40.11)
I was like, if she is not an I, we're gonna get down to it because you you show up as an I. So, you know, had you taken something like this before?
Sable (27:49.417)
Yeah.
Sable (27:54.714)
I'd taken it, yes. One other time I'm in a leadership course with my office. And so they had us take the disc assessment, and I also was an IS. And so I was excited to take it again because I'm like, maybe it was just my mood that day. Maybe I'm gonna be a different one. Literally exact same spot on on the disc. So, which I thought was really funny. So super accurate.
Cassie Kellner (28:07.011)
Yeah.
Cassie Kellner (28:19.606)
Absolutely. Okay. So tell me when you read a little bit of your report. It's very long and we didn't do a full disc workshop with you. But tell me a little bit about when you read the I. I is for influence. So let me explain to everyone what an I is. An I is influence is very
Sable (28:26.515)
Yeah.
Yes.
Cassie Kellner (28:42.294)
Sable. Do you hear that?
Sable (28:43.485)
What was that? Was it like a cat?
Cassie Kellner (28:52.472)
My best friend's here with her child. And he just woke up from his nap.
Sable (28:55.113)
Sable (29:08.105)
It sounds like a cat. I know it's Yeah.
Cassie Kellner (29:08.824)
Did you hear him screaming? Where is she?
Cassie Kellner (29:29.198)
Let's say well, give me a minute.
Sable (29:30.569)
No, that's okay.
Cassie Kellner (30:21.71)
Holy shit. She's panicking. No, he's he stopped. She did. She's running. She's my best friend from childhood. She's visiting from California. I know. No, they're just outside swimming. Like it, this is totally fine. Anyway. He was napping and then he woke up and screaming like a cat. So good. Okay. All right.
Sable (30:27.133)
You can't hear it anymore. She probably felt so bad.
Sable (30:34.505)
wait, that's so sweet you're doing this. Okay. I
Sable (30:46.197)
but he woke up. Yeah. I was like, Do you have a cat I didn't know about? Okay, sorry.
Cassie Kellner (30:52.298)
No. All right. We're gonna talk about your IS, okay? I'm out of breath from running all over my house, upstairs, downstairs, old things. Okay. Three, two, one. Okay, so you are an IS, and an I is influence, cheerleader, is first can speak up, has no problem showing up.
Sable (30:56.787)
Okay, okay. Got it.
Cassie Kellner (31:18.414)
also, okay, so full disclosure to everyone, I'm also an I. I'm not an IS, I'm a high I. You will have conversations with strangers and just like divulge information about your life. Like that doesn't make you uncomfortable, right? Like you're like, yeah, I want to know everything, and you tell me everything, and this is great, right? so that's like where an I lands. Also, some of the characteristics of an eye are.
Sable (31:25.245)
Yeah.
Sable (31:33.523)
No.
Sable (31:38.077)
Yeah, yep.
Cassie Kellner (31:46.615)
We are impulsive by nature. We don't and by the way, you don't have to fall into this full bucket, but this is what the I is. You're impulsive by nature. we tend to make mistakes because we can't get bogged down for way too long on one thing. At at some point, we're like, okay, I'm done, send it. And there can be mistakes in there. to where like a C, they are so dialed in.
Sable (31:49.191)
Yeah.
Cassie Kellner (32:16.354)
That they conscientiousness, they are like analytical. They rarely make mistakes because they take so long doing what they're doing to make sure they get it right. and then an S is steadiness. Like when things get incredibly chaotic or dramatic or they f you feel tension, like you're like, no, no, no, this is not for me. Is that true?
Sable (32:44.041)
Absolutely. Yes. I'm like I'm done here.
Cassie Kellner (32:46.518)
Okay. And then let's go to D since we're doing all four of them. D is dominance. I think people fall in D when I host disc workshops. They tend to get a little uncomfortable because I think that D personalities feel insecure that they're like a dominant person. They think it makes them sound mean or rude, or and that is not it. You need Ds in your life. So all the Ds out there who have ever gotten this, you are not bad.
You and the reality is that you have all four of these things. You just fall heavier in one category, one or two categories. but D's are no no BS. Like they can give it to you straight. They're not crazy emotional. They may feel it internally, but they're not outwardly gonna cry in front of everyone. They may cry alone in their car if they they feel the need to, but they are also impulsive by nature. So they're like, yes, this is this is great, let's do it, right?
okay, so D I S and C, we've gone through all the things. Tell me how you see yourself showing up as an IS on the daily.
Sable (33:55.419)
Yeah. So I think, you know, I'm definitely I want to create like a workplace that's happy and positive, a place for people to like work on themselves and like I really focus on my team members being happy because in my eyes, if they're happy, then they'll want to work there and they'll want to work harder or make adjustments to how we need. So I feel like when I go to work, it's I really try to make it a happy environment and
You know, just getting to know my patients, my my co-workers and everything. and I also feel like I'm very positive. I also don't love chaos, so something kind of to touch that on with an S. I tend to just be like very reserved if that happens and be like, I don't know how I'm gonna get out of this, or we'll figure it out. But I kind of get like reserved in those moments, which I find interesting because it's not necessarily my personality, I would think, but
Cassie Kellner (34:43.969)
Right.
Cassie Kellner (34:47.661)
Yeah.
Sable (34:53.349)
which I do find interesting that happens. But yeah, I would yeah. so I try to avoid I would so this is actually what I'm working on because I try to avoid uncomfortable conversations as an IS. That's like I think that's one of the main things, right? Yeah. So and it's funny, I work with someone who's a D. And so I really learned a lot about communication through that because
Cassie Kellner (34:56.206)
Totally. So how do you do with confrontation?
Cassie Kellner (35:07.17)
Yes.
Cassie Kellner (35:11.436)
Yes, yes.
Sable (35:22.045)
I don't communicate directly like that. And I started to realize it's communicating directly is not rude, kind of talked about that. It's that's just how someone communicates. I tend to like to sugarcut things or like give someone a few chances before I explain to them maybe, hey, like that's not how I want this done. and I think I've learned recently that, you know, being direct and
Cassie Kellner (35:28.674)
Yeah, Sable. Mm-hmm.
Sable (35:46.995)
Communicating your needs is important because it helps people understand what they're supposed to be doing. But to me, it can come off like, they're not doing a good job, even though maybe they just did this one thing wrong, or I don't want to hurt their feelings, or I don't want them to create an environment where they don't feel like they belong because I told them maybe they didn't like properly set up for a patient or something. And so it's funny because that's exactly where my brain goes. It's like, I'm gonna have to tell them that.
Cassie Kellner (35:58.614)
Mm.
Sable (36:15.58)
they they should do this next time instead because it'll help me. And recently I realized no, that's just putting it's harder for me now instead of just saying exactly what I need to say. But it it doesn't roll off the tongue. For me, I'm more like, let's keep the positive vibes going. And it's not always like that. And it's okay.
Cassie Kellner (36:26.242)
Yes.
Yeah.
Cassie Kellner (36:33.836)
Yeah. Having I I agree with you, having uncomfortable conversations makes me incredibly uncomfortable. I will do it because I have to do it, but I think that's the whole point of the shading when it comes to disc as well is you are all four things, but picture a rubber band in the middle of that wheel. Think about how far you have to stretch to certain characteristics, behavior, styles, and then you can get there.
Sable (36:39.495)
Yes.
Sable (36:50.673)
Mm-hmm.
Cassie Kellner (37:00.152)
But you're really uncomfortable and you're gonna swing back to your to your comfort zone very quickly. So it's so true.
Sable (37:08.496)
Yes, yes. So if I ever have to have a com an uncomfortable conversation now, I try to just do it immediately, not in front of other people. But I think I used to let it linger and then I would somehow make it be like, well, it's my fault. I could have done this better. And I'm like, no, you just need to say it as quickly as possible in a s you know, an environment where someone feels comfortable. And then you move on. But if I have to do that, I definitely snap right back into like IS, like, whoo, ha everyone's happy, trying to just like
Cassie Kellner (37:33.817)
Yes. Right? It's like you're sling like it like like it's like a boomerang. Boop, I gotta go have this conversation. I'm coming right back. Like, yeah, and you know, it's funny. So I's and S's, C's as well. I mean, this is just human nature, but like start to create stories in their heads about what because they're not outright saying what they need to say, that then they run it back.
Sable (37:40.922)
Yes, yes.
Sable (37:54.119)
Yes.
Cassie Kellner (38:00.557)
And then they run it back. And it's like constantly running back in their brain instead of getting it outright. These don't live that life. They're like, let me tell you, we can move forward then.
Sable (38:02.513)
Yes.
Sable (38:08.252)
Yeah.
Sable (38:11.761)
Yes, yes. And so yeah, and that's what I've learned working with Adie. He tells me, he moves on and fine. And I'm like, I'm like stewing, like, like I sh like, you know, it's very interesting. but it has taught me a lot. You just need to you have to say what you need to say. The more you put something off, the yeah, I kind of change the conversation in my head from what it actually was. And it's like
Cassie Kellner (38:22.53)
Yes.
Cassie Kellner (38:35.937)
Absolutely.
Sable (38:37.594)
And the farther you get away from it, it just is not good. So it's you just need to confront any situation you have and move on, and people will respect it. yeah, because I I learned recently too, like the wis wishy-washiness of trying to make everyone happy can also come off like you don't know what you're doing. But in reality, you're trying to look out for the emotions of other people, which you shouldn't you don't need to do. You can you're not in charge of people's emotions.
Cassie Kellner (38:45.933)
Yeah.
Cassie Kellner (38:51.492)
yeah.
Cassie Kellner (39:05.016)
Yes.
Sable (39:05.574)
And their reactions, you're in charge of your office and your patient and making everyone feel safe and happy there. But then people are allowed to be upset for a little bit if they need to be, and they'll be fine. So I think I was doing a little wishy-washy, just trying to make everyone happy when really you just need to be direct and everyone will thank you for it in the long run. Yeah.
Cassie Kellner (39:26.296)
A hundred percent. a thousand easier said than done, especially for people who land in our category. But I I think that's why I love this so much. We're and we haven't even like scratched the surface. There's like management and emotional intelligence in your report. Like there's so by the way, you should go to those emotional intelligence because it's basically like a like a a gas chart that's like you land here, this is super comfortable for you from an EQ perspective, but this you struggle with. And like
Sable (39:30.948)
Absolutely. Yeah.
Cassie Kellner (39:55.661)
really look at it because and it's all color-coded and all the fun stuff, but it's next level, like how you have to stretch into some of these EQ situations. And I think that as well as a leader team members, so many times I've done disc workshops and we we touch on emotional intelligence and do an entire breakout about it. And people are like, I'm not
Sable (39:56.138)
okay.
Okay.
Yeah.
Sable (40:08.048)
yeah.
Cassie Kellner (40:23.732)
Supposed to respond that way. I should be more aware of how people are reacting so that you know, are acting so that I don't react in this way. Like it's really, really fascinating. Again, not a therapist. I'm not a behavioral specialist, but I love this stuff because the reality is most times people are spending so much more time with so much more time with their.
staff than they are at home. And home you could land in a very different category than workplace you. These are very different. You d you wear different hats in your life. But I love when I got your report back, I was like, God, thank God she's an I because then we would have some really ex so much explaining to do.
Sable (41:12.338)
Eyes unite. No, literally, I I gravitate toward toward all eyes. Yeah.
Cassie Kellner (41:13.581)
Right?
Cassie Kellner (41:17.452)
Me too! I'm like, I get you. You're my people. I can, you know, this works. It's really great. However, people on my team are not eyes, and it works really well for me. shout out Chantelle. She's one of our Everbloom coaches, and she does so much behind the scenes for Everbloom. She's a D, and she keeps me exactly where I need to be.
Sable (41:23.664)
Yes, yes.
Sable (41:28.136)
Uh-huh.
Sable (41:39.56)
Mm-hmm.
Sable (41:45.031)
Yeah.
Cassie Kellner (41:45.121)
And I have like I'm such an ideas visionary. And she's like, yeah, okay. And let's finish this first. And then, you know, and I'm not kidding. I I couldn't operate without her. She is but it it works so well. You need to be have a well rounded team with all the people every single day.
Sable (41:49.362)
Yep.
Sable (42:06.346)
my gosh, absolutely. And I think it makes it more fun that way too. And it just helps there's people catch different things. So something we may let let slide as an IS, a C or a D are not gonna let slide. And that's the beauty of teamwork and knowing where everyone's strong suit is, and how they can help how we can all help each other.
Cassie Kellner (42:21.452)
Absolutely.
Yeah.
I don't want to live in spreadsheets like newsflash that I will. I have to. It is not where I want to stay. I don't love it. I I will do all the created creative stuff all day, every day. so I do it, but it's a stretch, right? Like all of it's a stretch, and then I go back to my happy place, which is my eye, and we get to move on. Okay.
Sable (42:30.053)
Yeah, no. No.
Sable (42:50.031)
Yeah.
Cassie Kellner (42:50.934)
I talked about your motivators and stressors a little bit. Is there anything that really resonates you from a motivator and it there this was like on a special page in your report? something that that really stuck out to you that motivates you?
Sable (42:54.159)
Yes.
Sable (43:00.314)
Yes.
Sable (43:06.009)
Yes. So yeah, I I making a positive positive difference in people's lives. and then also creating a warm and friendly environment for my staff and my patients every day. Those were my kind of like motor motivators, I would say. And then stressors were we talked about this a little bit, but giving unpleasant feedback and being objective when evaluating others. so
Cassie Kellner (43:12.054)
Mm.
Cassie Kellner (43:23.277)
Yeah.
Cassie Kellner (43:29.334)
Yeah.
Sable (43:34.585)
Yeah, that pretty straightforward there. And then yeah, those are the two main ones. Just giving unpleasant feedback and even if I obviously I like my whole team, but just trying to be giving objective feedback if someone didn't do something they were supposed to, I'm allowed to talk to them about it and it's gonna be okay for everyone.
Cassie Kellner (43:53.539)
Yeah, absolutely. Also, I'm just thinking from my perspective too. when I have had to hire recently, I wanted to hire everyone. I was like, how am I gonna make this decision? And then I was like talking to my husband about it. He's like, you can't hire them because you like liked her shirt. I'm like, yes, I know, Dave. Okay, but I'm just saying I wanted I want to give everyone a chance. So to be objective from a hiring perspective is so difficult for me.
Sable (44:03.608)
Uh-huh. Okay.
Sable (44:22.917)
Yeah, yeah.
Cassie Kellner (44:23.212)
Like those types of things that are so black and white, I struggle with. I made a very good hiring choice, but it was a struggle.
Sable (44:29.508)
Yeah.
Yes, you did. Yeah. Well it's funny you say that because I remember you telling me this and my response was hire them all.
Cassie Kellner (44:38.632)
I know. I know. You were with me when when I was going through this process. And I was like, I want everyone. I this is very difficult. And then obviously I narrowed it down, like really narrowed it down. Because everyone is so kind. They want all the same things. They want to be able to thrive in a really great environment. They want, right? And I'm like, I I would get off every single interview and be like, okay. And I'm like having to score them and walk through the entire process.
Sable (44:45.756)
Mm-hmm.
Sable (44:53.841)
Yeah.
Sable (44:58.705)
Mm-hmm.
Cassie Kellner (45:07.968)
And that helped big time. but yeah, it was really interesting to to and I land in the eye, so it makes total sense.
Sable (45:08.028)
Yeah.
Sable (45:16.229)
Yeah. Well, it also sounds like you had you were set up for success though, because you had you were scoring them. So you already had objectives in place to help you kind of get through those muddy waters that we tend to just go off of vibes, I would say. Which vibes are very important. I think it's it's great you want to surround yourself with good people. And then you can always teach someone something and or teach them, but you can't teach.
Cassie Kellner (45:22.928)
yes.
Cassie Kellner (45:31.234)
yeah, yeah.
Yes.
Sable (45:44.251)
Positivity, you can't teach someone to be a nice person or a good person. but once you have all those, then you have to really dive into, okay, maybe I need someone who's a D or may I need someone that's gonna tell me I have to do this. so yeah, which you sounds like you already know, which is great.
Cassie Kellner (45:57.912)
Absolutely. yeah. I had a whole framework. Of course I had a framework. Also, I'm teaching that framework. Shout out. on August 5th. So, okay. Sable. yes. I can't wait. I can't wait. okay, Sable. Can we talk about like a little bit of like seeding this new adventure? Are you comfortable with this? Okay. Okay. All right, all right.
Sable (46:02.939)
Yes.
Sable (46:07.461)
Absolutely. I'll be there. Everyone join.
Sable (46:20.135)
Yes, let's do it. Not me getting nervous.
Cassie Kellner (46:27.288)
Tell us and you don't even have to say everything, but Sable's Sable is doing the thing. Okay. So listen up, everyone.
Sable (46:30.533)
Yes.
Sable (46:37.123)
Yes. So I've been posting on social media for six years now. And I've went from school to a new job to a different job and really learned a lot about how to post on social media, how to make it easy part of my day, how to bring in new patients, what works, what doesn't work. And I was think I've had people reach out wanting to get dinner or lunch and learn about social media and how they can use it. And
Cassie Kellner (46:50.006)
Mm-hmm.
Sable (47:02.777)
In my head, I've always been like, this is going to be helpful for you, but this is not going to be enough to kind of help catapult you to doing this on your own and feeling confident. So I finally I came up with the idea why don't I do a course for people that are doctors, dentists, nurses, anyone really that wants to po post more online about social media, do a course where they can learn the ins and outs of social media, whether it's
How to edit a video properly so everything looks perfect, how to make the how how to recreate videos with certain sounds, how to recreate videos to bring new patients in, how to create content to get patients to know you or people to know you and and grow your page. And so I'm launching the Stoller Socials Academy, and which is so exciting. The Stoller Socials Academy. Yay!
Cassie Kellner (47:38.646)
Mm.
Cassie Kellner (47:51.274)
Ooooo say it again. Say it again.
Yeah.
Sable (47:59.577)
And it's for anyone that just feels like they don't have enough time to learn these basic steps to get you started and to get it into your your daily routine where it's really easy. It only takes five to ten minutes out of your day. It doesn't be feel like it's bogging you down, feel like this looming thing over you. I want to create something for you to be able to learn how to do this and then you can take things away from it to make social media is easy, to stop paying people.
Cassie Kellner (48:10.379)
Yeah. Yeah.
Sable (48:28.016)
to do your social media so you can do it on your own, cut out, cut out expenses and bring patience on your own. Because at the end of the day, that is it what it's what makes me happy and what has grown my practice. And I want other people to know how to do it too, because there's enough patience for everyone out there. Yes.
Cassie Kellner (48:28.921)
Cassie Kellner (48:45.515)
Absolutely. You know, Sable, I I have learned so much from watching you and seeing what you do and how you show up so authentically. So I am so thrilled that you're doing this. I think it's incredible and I think it's so useful. And, you know, obviously this is not male or female, but I will say the females who really know that they want to show up and and
Sable (49:12.944)
Yeah.
Cassie Kellner (49:14.055)
make this happen to build trust and, you know, live their day to day life, whatever that looks like, like you get to finally walk them through that process. And this I mean, it's so exciting. Good for you.
Sable (49:26.746)
Yes, I thank you. I can't wait. So it's gonna be a six-week course in September. launching the weight list list very soon, and then I'll give a lot more details. But I truly think it's going to change this. Sounds so corny, but change people's lives and give them just the access to something to make it easy and make it fun. because there's nothing else out there like this. There are people teaching courses on social media, but there's not a doctor teaching social media. And I feel like
Cassie Kellner (49:36.47)
Ooh.
Cassie Kellner (49:53.292)
Yeah.
Sable (49:55.308)
I understand all the pain points of how of like how busy we are during the day, how patient care comes first and how it people have families and everything. so how I'm able to put this into my day and create content so easily, I wanna share with people so that way all those hurdles are already we jump over them together and then you can just create the page that you want from there.
Cassie Kellner (50:18.701)
My gosh, this is so good. Congratulations. everyone needs to follow Sable. Sable, where can they follow you?
Sable (50:22.47)
Thank you.
Sable (50:26.534)
TikTok, Instagram, YouTube, all the things, braces by Sable everywhere. yes. Yes. So follow follow me. and yeah, if you have any questions, message me on Instagram. I usually answer there the quickest. And yeah, I'm happy to help you, but I'm really excited.
Cassie Kellner (50:30.573)
Okay. It's the same handle everywhere. Braces by Sable. Love it.
Cassie Kellner (50:46.229)
And also, like, guys, she answers her DMs. Just know that. Like, if you are reaching out for help or your name is Cassie Kellner and you've asked her to be on your podcast, she shows up. Let me tell you. We're we're we're at a round two at this point. Sable, thank you so much for joining me. This was so much fun. I wish we could have recorded in person, but we did get to spend time together. You are simply the best. Truly, this is gonna be so great.
Sable (50:50.414)
I do.
Sable (50:57.876)
Ha ha ha
Sable (51:08.153)
I know.
Cassie Kellner (51:13.761)
Wait list coming soon, braces by Sable, make sure you guys check it out.
Sable (51:18.125)
Absolutely, thank you. And you're the best too.
Cassie Kellner (51:21.217)
Thank you.
