Cassie Kellner [00:00:01]:
Welcome to The Bloom Effect. I'm your host, Cassie Kellner, former chairside assistant turned team coach and founder of Everbloom. This podcast is all about the real stuff, honest convos, leadership lessons, and the heart behind thriving orthodontic teams. If you're ready to grow, lead, and bloom, let's dive in. Welcome to The Bloom Effect. I'm your host, Cassie Kellner. I am so excited. Okay, clearly, we're not in my office, and we're doing this on site, which I've only done one other podcast like this, but this is so much fun. Like guys, real quick, for those of you that are watching this, this backdrop, it's pretty cool. Like it's everything. All right, I'm done geeking out. I'm gonna introduce you to my guest, Dr. Sable Staller.
Dr. Sable Staller [00:00:50]:
Yes. Hi everyone. I'm so happy to be here. Sable.
Cassie Kellner [00:00:53]:
Okay. Sable and I are new besties.
Dr. Sable Staller [00:00:55]:
Yes, officially.
Cassie Kellner [00:00:55]:
Yes, we are. We are. Uh, we just had lunch together. That was not planned. Um, we had to push back this podcast. An hour, and I am so excited that you're here with me.
Dr. Sable Staller [00:01:06]:
Me too. I can't wait. And we have so much in common.
Cassie Kellner [00:01:09]:
Like, so much in common. Okay. All right. So we're going to start this. I start this with all of my guests. Are you ready for this?
Dr. Sable Staller [00:01:16]:
Okay.
Cassie Kellner [00:01:17]:
Yes. Who is Dr. Sable Staller?
Dr. Sable Staller [00:01:23]:
Oh, wow. That— I mean, that's a good question, right?
Cassie Kellner [00:01:26]:
Just super loaded. Yes. People love it and hate it. Okay, tell us. Tell us everything.
Dr. Sable Staller [00:01:32]:
Okay, so I'm an orthodontist in New York City. Grew up in a small town in Indiana. Shout out. Rushville, Indiana, put it on the map. And then I played volleyball growing up. I played volleyball in college, University of Buffalo, and then moved back to Indiana for dental school and residency. And then I just always wanted to live in New York City, so made it happen.
Cassie Kellner [00:01:56]:
That's where we are right now. Yes. We're in Manhattan. Yep. New York minute. Oh gosh. Okay.
Dr. Sable Staller [00:02:03]:
Okay. Keep going.
Cassie Kellner [00:02:04]:
Yep.
Dr. Sable Staller [00:02:04]:
Keep going. Yeah. So I moved here like 5 years ago. I absolutely love it. Started posting on social media too on the side when I was in residency and just like, it's such a fun part of my life. I post dental content, lifestyle content. I also love to travel and, you know, arts and crafts and hang out with my friends and family. So that's a quick blurb. I love it. Who I am.
Cassie Kellner [00:02:28]:
That was actually really good. Okay, good. Given that we just had lunch and I knew most of those things now. Yes. But, okay, I have to talk about your following because like we've nerded out on this at lunch. Yes, yes. So some of this is gonna be repeat. Just bear with me.
Dr. Sable Staller [00:02:42]:
Okay, that's fine.
Cassie Kellner [00:02:45]:
You have over 250,000 followers across platforms, right?
Dr. Sable Staller [00:02:51]:
Yeah, yeah.
Cassie Kellner [00:02:52]:
Maybe more. I'm, I'm probably like maybe more.
Dr. Sable Staller [00:02:55]:
Yeah, that's, no, that's a safe number. Yeah.
Cassie Kellner [00:02:57]:
Okay, all right. Yeah. For this old millennial, I'm like, it is so impressive. When we had our very first conversation, yeah, we have like a pre-pod call. I felt like we connected immediately and I'm so blown away with what you're doing. Being an orthodontist in New York City, one, is not easy. Let's get real. Yeah. Um, and you know, I think what's so incredible is that what you said to me on the phone was you were like, listen, I, I wanted to do something more. You had been in school for a million years at that point. Yeah. Yeah. And you decided to get on TikTok.
Dr. Sable Staller [00:03:42]:
Yes.
Cassie Kellner [00:03:43]:
Yeah.
Dr. Sable Staller [00:03:44]:
Okay.
Cassie Kellner [00:03:45]:
So was there like a moment or a certain situation that you were like, I'm ready to like start showing up online?
Dr. Sable Staller [00:03:54]:
Yeah. Well, I do think, um, I'd always wanted to post more online, but I was always scared. You know, one, I was a volleyball player and like back in the day you, you, you were more secretive about your life. You weren't posting like the behind the scenes.
Cassie Kellner [00:04:10]:
Yeah.
Dr. Sable Staller [00:04:10]:
And then I went to get into dental school, so I was careful about what I posted 'cause you just never knew. You always heard like crazy stories. And then finally when I was in dental school, same thing, but I was still like just hesitant about what people would think. And so once I got into residency and TikTok, came about and it was COVID and I started seeing like dentist posts. My boyfriend was posting. I'm like, you know what, I can post content. Like maybe this is my like gateway. And also a lot of people I knew weren't on TikTok, so it felt kind of a safe space.
Cassie Kellner [00:04:41]:
Totally.
Dr. Sable Staller [00:04:42]:
Yes.
Cassie Kellner [00:04:42]:
Yeah. It was like a secret.
Dr. Sable Staller [00:04:45]:
Yes. It was like, it, it was like no one really saw it except random people that I never, that I didn't know.
Cassie Kellner [00:04:50]:
Yeah.
Dr. Sable Staller [00:04:50]:
And so that was really nice because I felt like it finally gave me a chance to, and I also, you know, once I was in residency, so I didn't have like something else, like another school that I was trying to get into, it felt like a little safer for me to post just whatever I wanted. So that's when I started. And then I knew I wanted to move to a big city, New York City. And it like clicked one day. I'm like, okay, I have always been, you know, like top of my class, always stood out. And I'm like, wait, now I'm an orthodontist. Everyone else that is an orthodontist is trying to get a job in New York City too. How am I going to now stand out? Among them, like, because we're all qualified and we're all great at what we do. And so I was like, social media might be the, the answer. And so it just kind of took off from there.
Cassie Kellner [00:05:36]:
I would say it's so incredible. Okay. So we talked about this also, like the seeing your creating content and then posting it out there. Yeah. And then you start getting a following and then people that you know start following you. By the way, yeah, I have like a measly, like just under 2,000 followers.
Dr. Sable Staller [00:05:56]:
Okay, let's keep it real. No, that's really good.
Cassie Kellner [00:05:58]:
Okay, Sabrina, you're being very nice. Yeah. Um, and sometimes like if, okay, my husband, for example, will use this, will be like, he'll be in the kitchen, I'll be in the living room and, or whatever. And he'll, I'll hear my voice. Mm-hmm. And like he's watching a reel I post and like, stop.
Dr. Sable Staller [00:06:14]:
Yeah.
Cassie Kellner [00:06:14]:
I'm just like, please, I don't wanna hear it. I'm cringe, I'm cringe myself out. Yeah. And I had to get over this hump. Yeah. Of like, I remember the first time I really started posting reels. About things that I do and, you know, on my Everbloom account. And I was like, it was cringey. Like, I was like, Cassie, this is— And you talk about this, like that you felt those cringey moments and then you pushed through. What advice do you have to people, like anyone, they could be dentists, orthodontists, or anyone in any business Yeah, but like, just push through it.
Dr. Sable Staller [00:06:57]:
Yeah, I mean, it's only embarrassing until you're famous.
Cassie Kellner [00:07:01]:
No, I'm just kidding. Wait, that is so good.
Dr. Sable Staller [00:07:04]:
Yeah, it's true. It really is. Like, people make fun of— like, you'll hear people make fun of people they know maybe for posting, and then the second, boom, they blow up, and then it immediately shifts to, wait a second, how did you do that? Um, and so I knew that would happen for me if I just pushed through. I never heard any negative comments, but I'm sure they were out there. But I just— if you believe in yourself, then it's like, it truly is only embarrassing until you're famous or until it takes off and then people start asking for tips and tricks. And it really— you just have to believe in yourself.
Cassie Kellner [00:07:41]:
Wait, I really do love this because it's true. Yeah. You know, I mean, some of the people that I see that they make content, like their houses are dirty, they've got stuff all over their shirt. Like, it's just like, real authentic stuff. Can you speak to that too, Sable? Like, I feel like people think this has to be like high-level production. Yeah. And don't you feel, I mean, maybe this is just me as my old elder millennial self. You're not old. I am. And I'm like, I just wanna see real and raw when things are way too polished for me. Right. And this is me living on Instagram, not on TikTok. We talked about this at lunch. Yes. Um, I wanna see real raw stuff. I don't, I don't necessarily need to see like Hollywood production.
Dr. Sable Staller [00:08:29]:
Yeah. I feel like, so I got a camera and was trying to film on, really? And I, it just slowed down me posting and it took away the realness.
Cassie Kellner [00:08:38]:
Yeah.
Dr. Sable Staller [00:08:39]:
And so I went back to, you just need your iPhone. You don't even need a ring light sometimes. Or like you just put your phone in front of a window. Like if you're wanting to post or you're wanting to get your message out there, you're way more likely to do it if it's just super easy. And feels accessible. So when you start to think about social media as like you just do the bare bones, good lighting and your phone and whatever's going to be like quickest and easiest for you, it doesn't need to be this like whole production where you spend hours editing it. The first few might, because if you're not used to it, but it's like, what, where can you meet in the middle to film and make it easy throughout your day and also make it quick and easy to edit to where you'll post it? Because if it's not realistic and it's going to be this big production, then you're probably aren't going to, aren't going to post. So you have to find like a happy medium of what works for you. So I just use my phone and a ring light and that's all I've been using this whole time. So that's my biggest tip is just like finding the easiest thing. Yeah. It doesn't need to be, I mean, this is great and we should do this all the time, but you don't.
Cassie Kellner [00:09:44]:
Have to make— I want this in my house.
Dr. Sable Staller [00:09:46]:
Yeah, me.
Cassie Kellner [00:09:49]:
Too. Okay, you've built your brand online. You're an orthodontist in New York City. Mm-hmm. Did things happen or opportunities come to you that you never saw coming because you've built your brand on social media?
Dr. Sable Staller [00:10:05]:
Yeah, absolutely. So my, um, I've been at my current job for almost a year now, and I solely got that job. I mean, I'm a fantastic orthodontist, but I solely also got it because of social media and just my following and my willingness to put content out there to try to get new patients in. They were really looking for someone that wanted to do that and saw it more as an opportunity, maybe not as a barrier. So that is what got me my current job, and I absolutely love it. I also think people don't think of social media as a way to make friends and connect enough. They only look at it as a way to make content. But I've met so many people on Instagram and TikTok that are also posting that work in New York City, you know, general dentists, periodontists, like everyone. And so you really can, if you're— let's say you're moving to a new city or you're just trying to broaden your network, right, as a dentist or orthodontist, posting online isn't just for patients, it's also to make friends and make connections and like foster those referral relationships. That has really helped me, and that's how I've made so many friends in the city is solely through social media that I wouldn't have known about otherwise, 'cause I'm not from here originally. So that's been really great. That's really wild actually. Yeah, it's, I, I love it for the patient aspect and all the other things has brought me, but the just making friends in the dental world has been like my number one favorite thing, especially being in New York. 'Cause it's so, there's so many people.
Cassie Kellner [00:11:42]:
Hey Bloomers, I've got something big to share. Our May Ortho Society meeting filled to 95% in just 72 hours. That level of demand told us everything we needed to know. So we're opening a second highly curated and geographically exclusive cohort. Join us June 4th and 5th at the Paradise Point Resort and Spa in San Diego, California for The Ortho Society, a hands-on implementation experience limited to 20 hand-selected orthodontic practices. I'm co-hosting with Lindsay Quinn, founder of Heartwise Collective. Together, we bring 40-plus years of orthodontic and practice management experience, and we build systems alongside you. Day 1, team growth plans, clear pathways for long-term success, plus your digital workflows, AI systems, CEO dashboards, and a 12-month operational roadmap. Day 2, peer collaboration, problem solving, and real-time implementation. Think study club vibes. This is real work built in real time, and you leave ready to execute. Applications are open. Spots are limited. Link in the show notes. I'll see you in San Diego. I don't think, you know, I, I have to be honest, I think that most orthodontists, orthodontic practices are thinking of social media as strictly like a marketing outlet to their patients. And it's so much more.
Dr. Sable Staller [00:13:17]:
Yeah, it really is. And I don't, yeah, I don't know why. I think if you're not on it, you don't realize the benefits. But if you're on it and you're posting and it's you, it's not someone else, or you're at least checking it, you really can make, like, meet so many people and either find a new conference to go to where you can make friends or just the dentist down the street that just opened up or younger dentists. Because let's be honest, I feel like my age and younger, a lot of the dentists are posting online and like understand the value and like the currency of it. And people older than me, I'm 32, aren't necessarily like, they don't value it the same or look at it the same. I agree. But in my opinion, I'm like, that's a perfect way for them to get online because they can meet all these younger dentists. And if you're an orthodontist, they'll want to refer to you if you guys can foster a friendship. It's a way for you to meet younger people and younger, professionals that you can build a relationship that you maybe otherwise never would have. So I, I don't know, I think that's really cool, um, way to look at it.
Cassie Kellner [00:14:21]:
It's a whole new avenue, like, and, and it's something that, like, that I don't think people are thinking enough about because they're thinking like, oh, I have to do all the trends, or my office wants me to do this, or, you know, they're not kind of authentically putting themselves out there. The things that I see from orthodontists sometimes are like, if they're— there's plenty of funny, really great things that the orthodontists are doing with their teams. Don't— I like, those are really good. Yeah. Um, but I think also the real raw, like, this is who this person is because people get white coat syndrome. Yeah. And it's like, let's just like open this up to, hey, this orthodontist is a mom and she's in, she's a member of the PTO and she, you know, coaches soccer and here's the dad that's Oh, he's the orthodontist and he does X, Y, and Z, and he's really into the community this way. Like, I think, and I think this is kind of what you're saying, you have to think outside of the practice.
Dr. Sable Staller [00:15:26]:
Right? Yeah, people really resonate seeing, oh, my doctor does X, Y, Z, or, oh, my doctor has the same, like, insecurities or questions that I do. I feel like it really humanizes us and also makes people feel like, oh, they can ask maybe those questions they're scared to ask. And makes you more approachable, I would say. Totally.
Cassie Kellner [00:15:49]:
Yeah. Oh, you mean you're straightening my teeth, but you're also human? Yeah.
Dr. Sable Staller [00:15:54]:
Cool.
Cassie Kellner [00:15:54]:
Yeah. That's amazing.
Dr. Sable Staller [00:15:55]:
Mm-hmm. Yeah, it's awesome. And I love when my patients from TikTok come in 'cause I feel like that barrier's kind of already broken. And so we're friends in a sense. They usually know more about me than I know about them. Oh my gosh, I love it. It's fun to kind of get to do that.
Cassie Kellner [00:16:11]:
Yeah.
Dr. Sable Staller [00:16:11]:
That I feel like doesn't always get to happen when you're in a busy practice. So that's been fun too, is just getting, like they're really invested in you and, and you get to talk to them more than just about teeth.
Cassie Kellner [00:16:24]:
So. Totally. And you know, I think, I mean, you said this, but like you're bringing in new patients. Mm-hmm. From TikTok. Yeah. And you're not like, hey, this is where my practice is. I'm accepting new patients. I, you know, right? Yeah. Like it's a whole different vibe.
Dr. Sable Staller [00:16:44]:
Yeah. Absolutely. Yeah. I'll try to make videos just showing people the kind of doctor I am. Always plug that I live in New York City. Come see me, East Side Ortho, 75th and 3rd. But I want people to see how I treat so then that way they are like, oh, I'd feel comfortable seeing her. I know she's going to go through the whole treatment plan with me and I can ask her any questions and all of that because I think that is the That's the scariest part about seeing a doctor sometimes. You don't know what you don't know, and so you don't know if you're getting all the information, if that's the best option for you.
Cassie Kellner [00:17:19]:
Yeah. Yeah. So did you start, I don't remember, remind me, did you start doing all of this during COVID Yeah, it was during— Like COVID-ish?
Dr. Sable Staller [00:17:29]:
Yeah, it was like maybe the spring or summer of 2020. So right in the midst of things. I took a little break during residency, but then I really started posting at the end of residency a lot. Because again, I saw the value of what it could be for me in like a patient aspect, getting a job and just, you know, in today's world, a lot of people don't own their own office right away. That used to be how the dental world was. And it's just different now for a lot of reasons. So being able to take your brand with you, you know, I recently switched jobs a year ago, like that's something I can always take with me. So you're able to always work on your brand even if you may be working for someone else or in a different scenario. So you can always take it with you.
Cassie Kellner [00:18:15]:
Can we talk about that a little bit? Yeah. Like this new wave of young orthodontists. Mm-hmm. I mean, you're 5 years out. Mm-hmm. And so now you, you, like, I think 5 years is a really good sweet spot.
Dr. Sable Staller [00:18:31]:
Yeah.
Cassie Kellner [00:18:31]:
You tell me. I'm not an orthodontist and I've never been 5 years out. Yeah. But I feel like 5 years, you're, especially as an associate, like you're like, oh, first of all, you're honing in your clinical skill. Yeah. That's important. Mm-hmm. 'Cause we haven't talked about teeth at all, which, whatever. We don't need to. The easy stuff. Yeah, exactly. I say that all the time over the table. Moving teeth is the easy part. Okay. Team members, all the things. Yeah. But you, you're 5 years out. Mm-hmm. You are honing your clinical skill and you move to New York City as a small town girl from Indiana. Yeah. I love this so much. And you are like, I'm going to be an associate. And, and we talked about this too, like you get to see all the things I loved, all the things I didn't love, the things that I want to take into my practice in the future. Yeah. And I think what's so incredible is you do get to take your brand with you wherever you go.
Dr. Sable Staller [00:19:32]:
Yeah.
Cassie Kellner [00:19:34]:
Yeah. Why do you think people are doing this more? What do you think the benefit is?
Dr. Sable Staller [00:19:40]:
Yeah, I think especially like if you just go on TikTok or Instagram and search dental student day in my life, I mean, they, you could watch them for days. There are so many. And I think people, especially in dental school now, have just realized the benefit. Like it is, you know, we all graduate, we're all dentists. How are you now gonna set yourself apart? And yeah, you can be top of your class and all those things, but a lot of other people also are. And so, and also when you get out, A lot of people don't necessarily care about that. And, you know, private equity and dental, like, DSOs have really changed the dental landscape of things. And so I think a lot of people, myself and younger, have just seen the value of, okay, if I could build a brand, one day if I own my own office, or just one day if I need to get my own patients in the door, I'm able to do that because I built something for myself. And I also think, you know, like, dentists are overachievers. We are always looking for, like, something extra extra to do. And yeah, um, I've never felt like I've had like a ton of free time. So now my free time I just spent making social media. And, and it's fun to work on something that you know is for yourself in the long run. Um, and I think that's really like rewarding, knowing that I always have my social media, um, to take just wherever. It's fun to do that and, and work on something for yourself.
Cassie Kellner [00:21:04]:
Yeah, yeah, I absolutely agree.
Dr. Sable Staller [00:21:07]:
Yeah.
Cassie Kellner [00:21:07]:
But can we get personal based on something that you shared on your TikTok? Yes. About your egg freezing.
Dr. Sable Staller [00:21:17]:
Oh yeah.
Cassie Kellner [00:21:18]:
Yep.
Dr. Sable Staller [00:21:19]:
Okay.
Cassie Kellner [00:21:19]:
I love this so much. I did not freeze my eggs. So you're speaking to someone who's never gone through this. Okay. Just so you know.
Dr. Sable Staller [00:21:27]:
Okay.
Cassie Kellner [00:21:27]:
Um, so many questions. One, good for you, girlfriend. Thank you. Like, that's all I have to say about that. Yeah. Like, good for you. One, at what point did you go, huh, I think I'm gonna do this? And two, at what point did you go, huh, I think I'm gonna do this and I'm gonna share it with the world?
Dr. Sable Staller [00:21:49]:
Yeah, yeah. Well, I, yeah, the first question, I've always, ever since I learned about it, I don't remember, sometime in my 20s, I was like, oh, I feel like that's a great security, like to have. And I always knew I wanted kids when I was older, like 35 plus. And so I just wanted to make sure that because I'm building my brand and wanted to go to school and become a doctor, that wasn't gonna stop me from being a mom in the future. And I would be so upset with myself currently if I didn't like take the steps to make that happen. So I think it was more for my future self not being mad at myself now.
Cassie Kellner [00:22:30]:
Sure.
Dr. Sable Staller [00:22:30]:
And now I can live, obviously things happen and I, if I have to use them and it doesn't work, it doesn't work. But I wanted that like security Um, and then second, sharing it. I knew anytime, like, social media's taught me that like there is almost no original thought or feeling. If you feel some way, you'll see it online and be like, wow, someone else feels that way.
Cassie Kellner [00:22:51]:
Oh, totally.
Dr. Sable Staller [00:22:52]:
I do that sometimes. I'm like, oh yeah, they live my life.
Cassie Kellner [00:22:55]:
Yes. They know.
Dr. Sable Staller [00:22:56]:
Yes.
Cassie Kellner [00:22:56]:
I just saw something recently that it was like, actually a colleague of mine, shout out Lindsay Quinn, sent it to me. And it was like, because you know, we were traveling consultants for years. Yeah. When you get home from your, uh, like consulting day and And the guy would just stood up and just like landed on the bed like that. And I was like, oh my gosh, that was us. Like, I could have documented that and had like a million followers, you know? But, but you're right. Like you resonate with people. Yeah. Is that why you did this?
Dr. Sable Staller [00:23:28]:
Yeah. Cuz I knew, and like, I can't be the only orthodontist posting about, or that is wanting to freeze her eggs that's ever froze her eggs. And I'm sure there's so many, I know so many dental students are online and, and I knew it would at least just inspire someone else or at least bring it on people's radar. Maybe if it wasn't, that it is an option and you should do it younger. So then you, if you are worried about having kids and you don't wanna have them right now, that like people are doing it. And so the second I posted it, I think I did on Instagram, I had like, like I'm not kidding, 15 people respond and either say like, oh, I just did this. Or like, I'm, oh, I'm looking into doing this. Like, can you tell me more? How much was it?
Cassie Kellner [00:24:07]:
Yada, yada, yada.
Dr. Sable Staller [00:24:08]:
Like, please share. I was truly shocked. I was like, okay, I have to share more of this journey because I didn't really want to, but I knew if I did, it would help people. And since then, I feel like I've had so many conversations with people, either just explaining what egg freezing meant, because I think that's confusing. And then just how much it costs, what the time would look like if you're able to do it while working as an orthodontist or in a health field. So that was really helpful. I just wanted to help people. And I knew if I posted some, I could help someone also inspire them to do it. So that's why I posted it. It's incredible.
Cassie Kellner [00:24:49]:
Yeah. Like truly, because like that's a very vulnerable thing. Yeah. It's also, if I, for me at least, you know, I am a mother. Mm-hmm. I did have my children at 35 and 36. Yeah. I was lucky that I could. Yeah. Right. That you— it's such an empowering thing, I believe, to be able to go, "Hey, my career and what I've worked so hard for is really important, and yet I still want this part of my life, just not yet." Yeah. Let me make sure I can still, at some point, have this part of my life.
Dr. Sable Staller [00:25:29]:
Yeah.
Cassie Kellner [00:25:29]:
And I then get to do that in the future by doing this.
Dr. Sable Staller [00:25:35]:
Yes, absolutely. And I do feel like there's a little, I don't know, like shame is the right word about like wanting to have kids but waiting where maybe people view you of like not wanting to be a mom or not, I don't know, like that's not in your DNA. And I feel like, like I felt, feel that a little bit.
Cassie Kellner [00:25:53]:
Like, yeah.
Dr. Sable Staller [00:25:54]:
Um, but it's not true. I just wanna wait a little bit. Yeah. So I think like sharing the egg freezing was to be like, this isn't shameful if you wanna be a mom and, and wait till later. Like you're still gonna be a good mom. Does that make sense? I feel like 100%. 100%. And, but we're like kind of silent hiding feeling that way. So I wanted to share that to like, oh, show people.
Cassie Kellner [00:26:12]:
Absolutely.
Dr. Sable Staller [00:26:12]:
Yeah.
Cassie Kellner [00:26:13]:
I think that, okay, I'm 41. Yeah. So, and, and my kids are 5 and 6 now. Yeah. So I, I'm at a totally different time in my life. Yeah. But I think when I had children, I was still so career focused.
Dr. Sable Staller [00:26:27]:
Yeah.
Cassie Kellner [00:26:28]:
I probably could've pushed it off for years. Yeah. And if I'm being totally honest and vulnerable with you and the rest of the people listening, if I were not 36 when I had that second baby. By the way, my daughter was 10.
Dr. Sable Staller [00:26:42]:
Pounds, so like— Oh my gosh.
Cassie Kellner [00:26:45]:
Okay. I would've probably had a third.
Dr. Sable Staller [00:26:48]:
Yeah.
Cassie Kellner [00:26:48]:
But I was like, I have to weigh what I want to do in my career and how much I can actually give my children, my marriage, my home life too. And it's all a juggling act, you know? Um, I, it's just really, really wild and I'm gonna be very vulnerable here again. That's the whole point of this podcast. I had a miscarriage after my daughter and because I thought I wanted a third. Yeah. And then I had a miscarriage. I had a, um, ectopic pregnancy. Um, sorry. Thank you. And I then was like, was this a sign?
Dr. Sable Staller [00:27:30]:
Yeah. Everything's a sign. It was a, let me tell you, you're vulnerable. It's all a sign.
Cassie Kellner [00:27:35]:
Yeah. I was like, I mean, I had a real conversation with my husband and I was like, I think that this was actually a sign. Yeah. And I'm 37, gonna be 38. I needed some time. And so we didn't move forward. Yeah. And we didn't even try, um, to move forward. But I can resonate so much with that. I didn't freeze my eggs, but I did have children later on in life. Yeah. And I kept having children.
Dr. Sable Staller [00:27:59]:
Yeah.
Cassie Kellner [00:28:00]:
And my daughter was one giant surprise. Yeah. And I, she's the best surprise ever. Aw. My kids are 16 months apart, but I can totally understand that, like, I worked really hard for this career and I want both. Yeah. And I don't think everyone listening— listen to me, listen to Sable— there's no shame in that. Yeah, there is no shame in that. And I think now I'm hoping that the— this is more of a social norm than we've ever gotten before, right? That it's okay to want both. It's okay to wait. Yeah. There's power in that.
Dr. Sable Staller [00:28:41]:
Yeah, yeah, absolutely. And also waiting, I would say egg freezing is super important because it's not the first kid, usually it's the second one that takes that. Like, let's say you have a kid at 35, you had another one at 36, but sometimes people wait longer. Yeah.
Cassie Kellner [00:28:58]:
And then you're mid, you're, Wait, surprise, surprise.
Dr. Sable Staller [00:29:01]:
30.
Cassie Kellner [00:29:02]:
Yes.
Dr. Sable Staller [00:29:02]:
Yes. I would've waited.
Cassie Kellner [00:29:03]:
Yes.
Dr. Sable Staller [00:29:04]:
I'm like, I, yeah.
Cassie Kellner [00:29:05]:
She was like, oh, okay, here we go.
Dr. Sable Staller [00:29:07]:
I'm coming. I've waited long enough.
Cassie Kellner [00:29:09]:
We're having, uh, but yeah, they do. Yeah.
Dr. Sable Staller [00:29:12]:
And then it's like, ooh, ooh, that's like the protection. But yeah, I don't think there should be any shame. I also think you hear like moms say, you know, my life, like I don't remember life before kids and you start to get anxious like, oh my gosh, why am I doing all of this, like, is, am I gonna feel the same way? But it's no, you're setting yourself up so you can be like the best mom for your kids is how I look at it. Sable.
Cassie Kellner [00:29:36]:
Yeah.
Dr. Sable Staller [00:29:36]:
I love you.
Cassie Kellner [00:29:37]:
Thank you. If, if we didn't hit, if I didn't hit this mic, I would give you a hug right now. Um, I love the vulnerability and like, good for you for, for, for making that decision. Also for posting that and being vulnerable in, I mean, that's, Some serious stuff that you decided to do and then share with— Yeah.
Dr. Sable Staller [00:29:57]:
A lot of people. Yeah. Yeah.
Cassie Kellner [00:30:01]:
Yeah. Okay. We're gonna end this pod. I can't believe we have to end this pod.
Dr. Sable Staller [00:30:06]:
Wait, really? Yeah, I guess we are almost to the end here.
Cassie Kellner [00:30:10]:
Right? We have time.
Dr. Sable Staller [00:30:12]:
Okay.
Cassie Kellner [00:30:13]:
Let's end this on a, if someone out there is like, I really want to have some sort of brand. Yeah. It doesn't even matter. Like, we'll, we'll even go outside of dental and ortho, even though we're like super teeth nerds. Um, I want a brand. How do I even get start? Like, what do I do? How do I even, we've been talking social media all day, by the way. Everyone, like, yeah, we have. Just know she's an absolute genius and you have taught me so much in our little lunch that we had to rush out of. Like, I, I, I, Truly.
Dr. Sable Staller [00:30:50]:
You're welcome. Thank you. That's like so sweet to hear. And I feel like I don't get to talk about it enough. And so it's fun to— Call me. Yeah.
Cassie Kellner [00:30:58]:
Okay. We'll talk.
Dr. Sable Staller [00:31:00]:
We'll talk about all the things. It's so fun. I find it fascinating.
Cassie Kellner [00:31:04]:
I'm fascinated by you.
Dr. Sable Staller [00:31:05]:
Okay.
Cassie Kellner [00:31:05]:
Can we joke about this too? Or I told you. Yeah. Okay. You're following, you have a massive following on TikTok. Thank you.
Dr. Sable Staller [00:31:11]:
Right? Yes.
Cassie Kellner [00:31:12]:
Yeah. And Instagram, like you did that after. Yes. Right. Okay. So I went Instagram first because I'm an elder millennial. Let's get real. Yes. And so I started an Everbloom TikTok in the last couple months. Yeah. Because all my college nieces were like, what are you doing? You need to be on TikTok. Yeah.
Dr. Sable Staller [00:31:32]:
Okay. They're right.
Cassie Kellner [00:31:33]:
Yeah. Okay. I did it. And then guys, oh no, I was scrolling and it was just scrolling way too fast for me. Yeah. Like, it was just like my brain couldn't keep up with this TikTok. People listening are probably like, Cassie, you sound like a boomer, but I couldn't do stable. I was like, oh God. Oh yeah. Oh, oh, more. Oh. And then I exited out.
Dr. Sable Staller [00:31:58]:
You just need some more practice, some more scrolling time. Like, yeah, eventually you'll get to the point where you're like, oh, I need like faster videos. What? That's how I feel.
Cassie Kellner [00:32:08]:
So, I mean, hit just, yeah, just like scroll, scroll, scroll. Okay. I got it.
Dr. Sable Staller [00:32:15]:
Okay. But we're happy to have you on TikTok.
Cassie Kellner [00:32:18]:
Thank you. With my 14 followers, I'm not kidding. It's brand new.
Dr. Sable Staller [00:32:21]:
We welcome you. I think I followed you on there.
Cassie Kellner [00:32:24]:
You're great. I'm already embarrassed. Follow her. I'm embarrassed. Okay. What would you tell someone who's like, I want to start this brand? Maybe they're a student, maybe they're in a totally different avenue. Yeah. And they— what would you tell them? Anything? Do you have tips or tricks?
Dr. Sable Staller [00:32:45]:
Yeah, I mean, I think the first tip is to just start because that's the biggest hurdle, is just starting.
Cassie Kellner [00:32:53]:
Yeah.
Dr. Sable Staller [00:32:53]:
Um, and then from there it would just be, you know, be authentic. Um, post a bunch of different types of videos. You don't even have to post about your brand right away. You can post— um, it's actually a great a great, I would say like case study on this. Okay. There's this place called Lil Sweet Tree in New York. Have you seen these videos? Okay. Went really viral on TikTok.
Cassie Kellner [00:33:19]:
Basically— I like that.
Dr. Sable Staller [00:33:20]:
Okay.
Cassie Kellner [00:33:20]:
Yes. I was probably overwhelmed. Yeah.
Dr. Sable Staller [00:33:22]:
You'll see it now that we've talked about it. Okay. All right.
Cassie Kellner [00:33:23]:
It'll pop up.
Dr. Sable Staller [00:33:24]:
Don't scroll. I know. But she just talked about candy and Swedish, like Swedish candy, European gummies that she loves. And she talked about how she was starting this brand for months And it grew so much anticipation that there was a line out the door for weeks when she finally opened this candy store that no one really should have cared about, but she just kept showing the behind the scenes, how it works ordering candy, how you open a store. I just learned a lot watching that. And so people were fascinated for all different reasons, but if she had never shown the behind the scenes, no one would've cared about this candy. And now she has so many candy stores in different cities. She just, I think, launched like a chocolate bar. And it's all because she was just authentic and really showed the behind the scenes. And so if you're wanting to build anything, I think showing it before it's even built is like the, is the key because you get people invested, people have questions, maybe they want to build their own brand. And so seeing that stuff is so vulnerable and makes people really invested and they want you to succeed. They start to come back and be like, oh, I wonder how it's going. Like people are nosy, they want to know.
Cassie Kellner [00:34:38]:
Totally.
Dr. Sable Staller [00:34:39]:
You can hook them, like hook them that way and they'll follow along and come see your store or your brand or anything.
Cassie Kellner [00:34:45]:
Do you wanna know the things that I watch?
Dr. Sable Staller [00:34:47]:
What?
Cassie Kellner [00:34:48]:
It's embarrassing.
Dr. Sable Staller [00:34:49]:
What is it?
Cassie Kellner [00:34:50]:
One, I watch horseshoeing. Like interesting. I know.
Dr. Sable Staller [00:34:54]:
Those are addicting.
Cassie Kellner [00:34:55]:
Where they like get the horseshoe off and then they clip the horse hoof.
Dr. Sable Staller [00:34:59]:
Yeah. And I know the horse has to be like, this is nice. Right? Like this feels nice.
Cassie Kellner [00:35:04]:
Yeah.
Dr. Sable Staller [00:35:05]:
Right?
Cassie Kellner [00:35:06]:
Yeah. I'm upset. It's embarrassing. My husband's like, are you serious? Like, how many of these are we gonna watch? Yeah. Like, and I'm in bed and I'm like, it's actually really bad if I'm like doom scrolling at night. Yeah. Then it like, my volume's really loud and he's like, you're too much. You're on the horses. Yeah. Like enough with the horse clipping. Like I can't stop. Um, I just watch the most ridiculous things.
Dr. Sable Staller [00:35:30]:
Yeah.
Cassie Kellner [00:35:30]:
And I am there for the ride of these things.
Dr. Sable Staller [00:35:33]:
Absolutely. I watch so many videos of people peeling pomegranates. That's like my thing. Oh, is that fun to do? Yeah. It's like fun to watch. I've learned a lot. I can peel a pomegranate in like almost under a minute now. Because I've watched so many of these videos. Okay. Go try it.
Cassie Kellner [00:35:47]:
It's fun. Okay, I'm in. I have to. The things that I follow are things like that where I'm like, oh my God. I follow this guy. I wish I knew his name because I'd give him a shout out, but he's a baker. Yeah. And people send in what— he's a brilliant baker. I actually should get his handle. Randall. I'm gonna— I'll post it.
Dr. Sable Staller [00:36:10]:
We can find it. Yeah.
Cassie Kellner [00:36:12]:
Notes. Yes. Anyway, he does voiceovers to his baking.
Dr. Sable Staller [00:36:16]:
Yeah.
Cassie Kellner [00:36:16]:
And his voice, oh, he is the best. He does all the baking. He's like, oh, what did you order? And he's like, oh, I wouldn't normally do this, but I will do it for you. And he's like doing all the things. Wait, that's so cool. So good. Anyway, he has like all the cakes lined up. And so now I'm obsessed, right? Then he goes and he's decorating, doing all the things. And you know, I feel like bakers out there are gonna be like, Cassie, you don't know what you're talking about. But you know, like the, there's like this little paper on the cake that you can peel off and then he decorates it. Yes. Okay. I don't know what that's called.
Dr. Sable Staller [00:36:49]:
I don't know what that's called either.
Cassie Kellner [00:36:50]:
I'm not a baker. Let's get real.
Dr. Sable Staller [00:36:51]:
I can do brownies, but that's it.
Cassie Kellner [00:36:52]:
I can do brownies from a box. Yeah. Okay. Anyways, like take this skin tag off. That's what we talk. I'm obsessed.
Dr. Sable Staller [00:37:02]:
I'm hooked just hearing about it. I have to go watch these.
Cassie Kellner [00:37:05]:
Like, those are the things that, like, my— I can't. Yeah.
Dr. Sable Staller [00:37:09]:
Yeah. It's addicting. So, yeah. I mean, people love consistency too. So just posting and posting the same thing, if it does well, will keep doing well.
Cassie Kellner [00:37:20]:
There's a girl I follow. Okay, now I'm going just deep.
Dr. Sable Staller [00:37:23]:
No, I love this.
Cassie Kellner [00:37:25]:
She makes these homemade soaps. Soaps. Oh, and she makes them in these silicone— excuse me— tins. Uh-huh. She uses hand sanitizer. She then— she's like, hey, undo these soaps with me. All she's doing is popping soaps out, putting them on a table. That's all the video is.
Dr. Sable Staller [00:37:44]:
No, that does sound really nice though, the sound. We should see if she can do a tooth-shaped one. Oh, we should ask.
Cassie Kellner [00:37:49]:
I will message her. Well, you'll message her because you're the celebrity, not me. She's gonna be like, girl, you have 1,700 followers. No way. No one is gonna make a tooth.
Dr. Sable Staller [00:38:00]:
So you, you're a micro influencer.
Cassie Kellner [00:38:02]:
I am micro influencer. That's so kind of you. I'm like a little baby. Exactly. God, you're the best.
Dr. Sable Staller [00:38:10]:
You're almost there. Oh, right. People are really into micro influencers these days.
Cassie Kellner [00:38:16]:
Listen, I'm going to have to Google that because I don't even know what.
Dr. Sable Staller [00:38:19]:
That is, but I love it. I'm just kidding. You're more, you're more than that.
Cassie Kellner [00:38:24]:
No, I'm not. It's okay. I'll take it, actually. I really love that. You are the best.
Dr. Sable Staller [00:38:30]:
Thank you. So are you. This has been so great.
Cassie Kellner [00:38:32]:
So much fun. Yeah. Thank you for being vulnerable with your whole entire brand and what you do and having lunch with me today and giving me nuggets. Yeah, you're welcome. I feel like we need to— where people— where can people follow you? Tell them everything. Yes.
Dr. Sable Staller [00:38:50]:
So TikTok, Instagram, YouTube, Braces by Sable. If you live in New York and you would love to get Invisalign or braces, come see me. Eastside Ortho. If you forget where that is, just look at the link in my bio. I have it tagged there. So would love to see you. But yeah, come check it out. If you have any questions too about starting posting, you can DM me on Instagram. I usually, I'll see it and I can answer it pretty quickly on there too.
Cassie Kellner [00:39:17]:
Sable. Dr. Sable Staller.
Dr. Sable Staller [00:39:20]:
Thank you.
Cassie Kellner [00:39:21]:
You're welcome. Thank you for joining me. You are the best. We're going to do this again. Do you know why? Absolutely. Because Sable's going to take a DISC assessment.
Dr. Sable Staller [00:39:29]:
Oh yes, I haven't done that. And so she had a guess of what she thought I was, so I can't wait to see.
Cassie Kellner [00:39:35]:
You're somehow an I, but you could be other things.
Dr. Sable Staller [00:39:38]:
I could.
Cassie Kellner [00:39:38]:
But you're I because I is for influence. And if you're not an I, it's gonna be really crazy.
Dr. Sable Staller [00:39:43]:
Yeah, no, I'm really stressed. Am I? I'm gonna try to like answer the question so I can be an I.
Cassie Kellner [00:39:47]:
No, don't do that. Don't do that. That, that's gonna be part 2. We're gonna like really talk this out. The DISC behaviors behind an influencer. Oh my gosh, we have a part 2.
Dr. Sable Staller [00:39:56]:
Yeah, I would love that. That's It's like, sign me up for that. Free therapy, basically.
Cassie Kellner [00:40:00]:
It is.
Dr. Sable Staller [00:40:01]:
It is. It's workplace therapy.
Cassie Kellner [00:40:03]:
Yeah. These culture building things are so much fun. I can't wait to see what you are.
Dr. Sable Staller [00:40:07]:
Me too. I'm going to ask ChatGPT what it thinks of it later.
Cassie Kellner [00:40:11]:
Oh, oh, okay. Send that to me. I will. Wait, that's good. And we'll compare it to the real report when I get it back. Yes. Yes. Thank you for joining me.
Dr. Sable Staller [00:40:20]:
You're welcome. Thank you. This was great.
Cassie Kellner [00:40:23]:
Thank you for joining me on The Bloom Effect, where we keep it real, keep it growing, and always keep it team first. If today's episode sparked something for you— an idea, a shift, or just a reminder that you're not alone— take a second and share it with your team or a fellow ortho leader. Be sure to subscribe so you never miss a convo. And if you're loving the show, leave a review. It helps more practices find us and join the movement. And if you're ready to bring this kind of energy into your practice, visit discovereverbloom.com to learn more about working together. Until next time, keep leading with heart, keep building with intention, and keep blooming right where you're planted.
